United Kingdom
![loot boxes ukie uk](https://www.gameshub.com/wp-content/uploads/sites/5/2023/07/loot-boxes-ukie-uk.jpg?w=310)
UK games industry body lays out principles for loot boxes in video games
UK games industry body Ukie has revealed new plans to control the spread of loot boxes in games.
![Call of Duty: Vanguard review](https://www.gameshub.com/wp-content/uploads/sites/5/2021/11/call-of-duty-vanguard-2.jpg?w=310)
Microsoft and UK CMA extend Activision Blizzard merger negotiations
The UK Competition Appeal Tribunal has agreed to pause proceedings between Microsoft and the CMA.
![overwatch 2 cancelled pve mode](https://www.gameshub.com/wp-content/uploads/sites/5/2022/01/overwatch-2.jpeg?w=310)
Microsoft could pull Activision Blizzard from the UK market
Microsoft president Brad Smith is reportedly meeting the UK Chancellor in June to discuss a number of topics.
![call of duty microsoft activision blizzard sony](https://www.gameshub.com/wp-content/uploads/sites/5/2021/12/raven-software-call-of-duty.jpg?w=310)
Microsoft files appeal to overturn blocked Activision Blizzard deal
Microsoft has filed its formal appeal to the UK Competition and Markets Authority.
![high on life](https://www.gameshub.com/wp-content/uploads/sites/5/2022/06/high-on-life.jpg?w=310)
The UK Competition and Markets Authority is investigating AI
The investigation will examine the impact of AI on modern markets, and what risks are involved.
![red dead online rockstar](https://www.gameshub.com/wp-content/uploads/sites/5/2022/02/red-dead-online.jpeg?w=310)
The UK games industry has grown 31% since 2016
The rise in UK game companies coincides with a growing player base, and mainstream enthusiasm for games.
![refantasia game uk advertisers mobile games](https://www.gameshub.com/wp-content/uploads/sites/5/2022/09/refantasia-game.jpg?w=310)
UK regulators are cracking down on 'sexist' mobile game ads
Several mobile game developers have been warned about sexist ads that spread harmful stereotypes.