To kick off NAIDOC Week 2023, Xbox ANZ has revealed a first look at a custom Xbox Series S console designed and created by Indigenous artist Rubii Red, which is currently on display at the Microsoft Experience Centre in Westfield Sydney, Australia. The console will be showcased throughout NAIDOC Week, as a celebration of this year’s theme: For Our Elders.
Following the conclusion of NAIDOC Week, the one-of-a-kind console will be auctioned off via Twitter, with donations given to ID Know Yourself, a not-for-profit organisation that provides mentorship and culturally-focused support for Indigenous children in the out-of-home care system.
According to Red, the design of the custom Xbox Series S is inspired by the need to acknowledge ‘the importance of our Elders within community’.
‘On a real note, I appreciate Xbox ANZ for collaborating with me on this!’ Red said on Twitter. ‘I’ve had this project idea in my mind for a while and honestly couldn’t see myself working with any other organisation/company!’
This console is the second major collaboration between Xbox ANZ and Rubii Red, following her contributions to the worldwide celebration of the International Day of the World’s Indigenous Peoples. As part of this day, Xbox commissioned a redesign of the company logo, with Red’s signature artistic style bringing to life a design which combined traditional line work with modern colour and energy.
You can see this flair in Red’s custom-designed Xbox Series S console as well, with its pops of bright colour and intricate patterns.
Those keen to see the console in person should head down to the Microsoft store in Westfield Sydney, before it goes to auction. And for those interested in bidding on the item, stay tuned to Rubii Red’s Twitter page for more information.
Happy NAIDOC Week! This year’s celebrations take place from 2-9 July 2023.