Nintendo has reportedly filed a trademark application for the abbreviation ‘NSW’, which may be used to describe the
Should it be successful,
Those in Australia will certainly find the situation laughable – NSW is an abbreviation for the state of New South Wales, and therefore is unlikely to be trademarked locally. Whether the European IP office takes this into consideration before handing down a decision on
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As VGC points out, many consoles use three-letter abbreviations – from GCN (GameCube) to the 3DS (Nintendo 3DS), XBO (Xbox One), XSX (Xbox Series X), and the PS5 (PlayStation). So far, the Switch has yet to receive an ‘official’ designation, with the console largely being referred to as the ‘Switch’ for short.
On Switch hardware, the console is known as HAC (speculated to mean ‘Handheld and Console’), although this would likely be confusing for players, given it doesn’t correspond with the console name. The ‘NSW’ moniker is the more colloquial term used online.
At this stage, it’s unclear what the result of the filing with be, given a European trademark would only apply within Europe itself. Should the company choose to apply for the trademark worldwide, the situation may get pricklier – particularly if Australia gets involved.
Whatever the case, it appears