Logitech G and Maybelline launch social gaming and glam experience

A new pop-up event will combine gaming and glam in Surry Hills, Sydney this September.
logitech gaming and glam maybelline

Logitech G and Maybelline have teamed up for a fancy pop-up event this September, created to celebrate gaming, glam, and the launch of the new Logitech G Aurora gaming peripherals. From 8-11 September 2022, keen gamers can head down to Surry Hills in Sydney, Australia to check out new Logitech goodies, get an express makeover, and snack on some treats. Everyone who attends the event will walk away with a goodie bag, and a freshly-pampered face.

You’ll need to book a slot to attend this event – and there now several new slots open on Sunday, 11 September. There’s also a waiting list for those who miss out.

Beyond getting a swish makeup job, the Logitech G X Maybelline New York Aurora Positive Pop-Up will also allow the public to get hands-on with a variety of games, and it appears some ‘legendary gaming alumni’ will also be around – although guests have not been confirmed yet.

Read: All the Big Video Game Events in 2022

Regardless of who shows up, the event sounds like something special. Gaming and glam go hand-in-hand, and it’s great to see more companies embracing this connection – from the recent Xbox collaboration with OPI for gaming nail polish, to this Maybelline team-up.

It’s fantastic to see the traditionally masculine view of the industry slowly changing. This pop-up event is an opportunity to embrace all facets of the gaming community, and to showcase its more colourful and fun aspects.

If you’re keen to learn more about the new Logitech G range and experience some well-earned pampering, head on down to Surry Hills in September.

The Logitech G X Maybelline New York Aurora Positive Pop-Up takes place from 8-11 September 2022 at 475 Crown St, Surry Hills in Sydney, NSW. Slots are available from 12:00 pm – 8:00 pm AEST throughout this three day period, although you will need a confirmed booking before you head over. To learn more about the event, check out the Logitech website.

This article has been updated with information about newly opened time slots for the event.

Leah J. Williams is a gaming and entertainment journalist who's spent years writing about the games industry, her love for The Sims 2 on Nintendo DS and every piece of weird history she knows. You can find her tweeting @legenette most days.