Take-Two Interactive’s CEO, Strauss Zelnick spoke at iicon, a new event, with his comments transcribed over at GameFile alongside remarks from EA’s Andrew Wilson.
Confidence is growing that the GTA 6 release date will be November 19
The more notable comments centered on GTA 6. On the subject of the GTA 6 release date, Zelnick quipped:
“I think a lot of people will be calling in sick on November 19.”
November 19 is when GTA 6 is scheduled to release on consoles. This was the date Take-Two landed on after the most recent delay from May 2026 to November. There have been rumours of further delays, but the casual confidence of joking about sick days suggest that the November release date is set to hold firm.
GTA 6’s price was discussed but nothing locked in yet
Zelnick also touched on GTA 6’s price, though nothing has been locked in. The conversation discussed broader industry pricing trends, namely that major releases have sat at $60, or at most $70, for over a decade, despite significant inflation across the wider economy. He said:
“If you look at it through that lens, that doesn’t make a whole lot of sense. But that isn’t the lens through which we look. Instead, we look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.”
Considering that Rockstar has at this point spent billions in wages developing GTA 6 over the many years, alongside buying FiveM, a premium price tag feels inevitable. Whether rumors of paying triple figures for GTA 6 come to fruition, only time will tell.
It’s something that’s probably considered, but given the state of the world and external economic circumstances, there’s a strong expectation that GTA 6 may creep into that $70-80 margin given Zelnick’s comments about inflation and external pressure. Should the game live up to an iota of the hype, the game should deliver an abundance of depth and quality.
It also aligns with recent discussions on GTA 6’s price.
That’s also before factoring in GTA 6’s long-tail live service revenue potential. GTA 5’s depth grew enormously through ongoing updates over the last 13 years, and the revenue generated as evidence in Take Two earnings speaks for itself.
Elsewhere in the interview, the idea of an L.A. Noire revival was raised — though Zelnick indicated it would come down to available resources and having the right team in place to do it.
Authored by
Craig Robinson
Craig Robinson is an experienced gaming and esports writer with nearly a decade of coverage experience since 2015. With a background in software engineering, he combines his journalistic expertise with a strong understanding of technical SEO and web development fundamentals. He’s passionate about covering MMO games, competitive esports, and crafting guides that help players get the most out of their favorite titles.
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