Craig Robinson is an experienced gaming and esports writer with nearly a decade of coverage experience since 2015. With a background in software engineering, he combines his journalistic expertise with a strong understanding of technical SEO and web development fundamentals. He’s passionate about covering MMO games, competitive esports, and crafting guides that help players get the most out of their favorite titles. He's been writing about gaming and esports for over 10 years, which started as for fun project during university. He has since developed his skill set, contributing to newsrooms coverage of key games and event, and blending evergreen content strategy and a solid grasp of content marketing fundamentals. His work has appeared in Esports News UK, Gamer Guides, The Escapist, and VideoGamer, and he now contributes to Gamehub's team. When he’s not writing, Craig can usually be found running, at the gym, or tinkering with coding projects to keep his GitHub active.
Gaming stocks of the week – The Embracer one
We are back again for Gaming Stocks of the Week. It is a quieter week overall, but there is quite a bit of news to cover.
Embracer dropped timelines for when new games will arrive over the next year. There were also interesting announcements, and other continued growth in a now-resurging stock market.
Embracer Group technically grows
Embracer Group posted its earnings after many weeks of stock buyback orders tied to the further dissemination of its subsidiaries.
The earnings were rather interesting, showing more stability in the former conglomerate that was fracturing. This quarter remains a bit slow, but Q4 is shaping up to be more exciting, with Dawn of War IV’s release date pushed back to December. It will also release the new Metro game, which is expected to dominate, having already achieved the company’s fastest one million wishlists in its history. Tomb Raider is also on the slate.
The interesting part is what Embracer is telling its investors to expect going forward. It revealed that Darksiders 4 and the new Kingdom Come game will arrive in the 2027 to 2028 financial year. So, it feels like a modest buy with a potentially decent long-term outlook if you are eyeing them up ahead of their big game cycles.
In terms of the stock itself, it did peak post-report before crashing straight after, but has since stabilised to sit over 1% up compared to last week, which in all intents and purposes is pretty solid.
Marmalade Game Studio performs very well
UK-based board game adapter, Marmalade Game Studio, posted its report, describing its results as outstanding. FY25 revenue reached £12.7 million, up from £10.7 million in 2024. The news largely reflects the continued success of Monopoly and The Game of Life.
The company is known for taking established IPs and bringing them into live video game formats. A significant part of its business success comes from Amazon Luna streaming. It lets players enjoy board games on TV, which is particularly handy for Christmas gatherings and other seasonal get-togethers.
It is a fairly safe bet for a while if that interests you, as game streaming is likely to grow in popularity as the technology matures. Take-Two’s CEO even commented that gaming streaming will be in a strong place within four years, to paraphrase him from last week’s Take-Two earnings Q&A.
Note that Marmalade is not public ally traded. But, the company decided to share its report anyway.
Unity continues to climb
We did not cover this last week as there were too many bigger events to get through, but Unity had its own earnings report. It performed well, and while things normally stagnate after reports, as people cash in or hold for the next major catalyst, Unity has continued to ride its momentum.
Over nine days, it is up nearly 45%. The company reported a 24% year-on-year change in Q2 2026, hence the surge. It currently expects to earn an additional $10 million on its revised forecasts for the next quarter. It is arguably why it could be fuelling continued enthusiasm from those watching the gaming engine space.
This comes at a time when Unreal Engine 5 remains very popular, though it carries a reputation for poorly optimised games and genre unfriendliness, with Epic also working toward UE6 and removing its Blueprint system. Unity appears to have stabilised from its previous years of missteps. The question is whether you think it is overvalued at this point or not.
One does ponder whether the new S&P stability, and slowly returning tech interest from investors, are part of all of this movement. Worth keeping an eye on for when Trump almost inevitably threatens Iran again out of hours.
Did Twitch tank Amazon stock?
Amazon has had a bit of a rough week, declining since Monday. It opened at $279.84, but currently sits around $265.13. The decline comes with some levels of cooling off in tech, despite an S&P rise, in which Amazon firmly sits. It could be because of the wider infrastructure and world affairs affecting it.
Yet, there was an issue with Twitch, one of the largest streaming services for gaming, creators and influencers. The news shows that Twitch’s new policy will enable streams and VODs to train Amazon’s AI data services. It led to a large outcry, in a sea of other issues storming the platform. You can opt out, but the issue comes with how prevalent it has been in the background.
For those deep in the space, the average gamer is not a big fan of AI in their space. As are other creative mediums, for that matter. So, maybe the backlash has caused some issues.
It also comes with the news that Amazon Games Studios is even stopping the publication of Lost Ark and Throne and Liberty for their global products. Again, more gaming factors in a wave of other bad news for Amazon in the gaming space. The caveat is that Luna seems to be doing fine for TV gaming and streaming, as seen with Marmalade above.
We’ll let you judge if gaming is having an impact or if it’s generally a bad time to be an Amazon fan.
