Documents revealed during the recent court hearing between Epic Games and Apple have shown Epic has invested millions into games given away for free, which pales in comparison to the company’s Fortnite revenue.
For background, the court case revolves around a dispute between the two tech giants over Epic trying to circumnavigate
As part of the hearing, various internal documents are available for public viewing for the first time, showing some of the staggering financial figures at play.
Want to know how much $ the devs of those ‘free’ Epic Games Store games got, & how many copies were grabbed? Here’s the first 9 months to September 2019. 👀 pic.twitter.com/5hkLb1VEjj
— Simon Carless (@simoncarless) May 3, 2021
First off is an excerpt from a document shown by Simon Carless, founder of GameDiscoverCo, revealing Epic paid over $11.5 USD million for 38 games used for free giveaways between 2018 and 2019. The maximum paid for any individual game was $1.5 USD million for Warner Bros’ critically acclaimed Batman: Arkham Collection, followed by $1.4 USD million for independent developer Unknown Worlds’ Subnautica. Notably, Metro 2033 Redux was listed as being acquired for no up-front cost, which was likely related to the deal that brought Metro Exodus to the Epic Games Store as a limited-time exclusive.
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This document also includes data on how many redemptions each game had, how many new Epic accounts were created, and subsequent user acquisition cost. According to the data, all but two games–Inside and Celeste–ended up costing Epic less than $10 USD per new user acquired.
These figures are completely eclipsed by documents revealing Epic made more than $9 USD billion in revenue from Fortnite alone between 2018 and 2019. Another document from Microsoft shows how lucrative the mobile gaming market is, with Chinese company Tencent considered the largest industry player, earning an estimated $19.4 USD billion revenue in 2019–more than EA, Activision Blizzard and
Another revelation from the court documents included correspondence from 2018 between Epic Games and Sony revealing the two companies struggling to agree on terms regarding crossplay functionality between platforms. Sony has seemingly relaxed its hard stance on working with other platforms, as signalled by the company’s recent partnership with chat platform Discord.
The court hearing between Epic Games and