Andrew Wilson
EA is reportedly considering ad placement in games
EA CEO Andrew Wilson has claimed teams within the company are working on "thoughtful implementations" of ads in games.
Game developers have 'a real hunger' for generative AI, says EA CEO
EA CEO Andrew Wilson has claimed more than 50% of EA's development processes will be impacted by AI.
EA CEO says generative AI will improve developer efficiency and game monetisation
EA CEO Andrew Wilson has enthused about generative AI in a recent Morgan Stanley conference.
EA CEO says games industry will benefit greatly from AI
Andrew Wilson, CEO of EA, has discussed the risks and rewards of AI in a company earnings briefing.