Author
Meet our iGaming expert

Gavin Mercer

Gavin Mercer is a content writer with eight years of experience in the online gaming and betting industry, producing reliable coverage across casinos, sportsbooks, esports, and crypto gambling. His work focuses on clarity, accuracy, and reader-friendly breakdowns of complex betting systems. With a Bachelor’s degree in English and a Master’s in Game Design, he applies strong research skills and a grounded understanding of game mechanics and betting behavior to deliver informed, dependable analysis across every topic he covers.

Games Writer

Expert Since 2016

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Sharp Casino and Sports Betting Breakdown

An eight-year track record in the gaming and betting industry supports a steady flow of clear, research-driven content. Work spans casinos, sportsbooks, esports, and crypto gambling with a focus on reliable information and clean structure. The combined background in English and Game Design strengthens analysis and adds depth to every topic covered.

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Thorough Platform Testing for Accurate Assessments

Casino and sportsbook reviews are built on direct platform use, careful feature testing, and close evaluation of gameplay, payouts, interfaces, and bonuses. Each assessment reflects firsthand interaction rather than recycled details. The goal is to offer readers straightforward, dependable insights they can use with confidence.

Wide-Ranging Insight Across Multiple Gambling Markets

Experience includes writing for multiple regions with a solid understanding of differences in rules, audience expectations, and platform availability. The approach shifts as markets shift, matching tone and focus to each territory. This flexibility keeps content relevant while addressing the needs of readers in specific regulatory environments.

Professional experience

Cointelegraph

Gaming & Crypto Industry Writer calendar Apr 2016 - Dec 2019 mapRemote

Gambling Industry News

iGaming Reporter calendar Feb 2020 - Mar 2023 mapRemote

AboutSlots

Content Writer calendar Mar 2023 - Jan 2025 mapRemote

GamesHub

Content Writer calendar Feb 2025 - Present mapLondon

Education

Education (1)

University of Southern California (USC)

Master of Science in Game Design and Development calendarAug 2018 - Sep 2020 mapLos Angeles

Expertise

Gavin’s expertise starts with understanding what readers care about most in any topic he covers. He cuts straight to the information people are searching for and builds the rest of the piece around that core. This approach keeps his work topical, focused, and genuinely helpful from the first sentence onward.

That focus is supported by detailed research and years of hands-on experience across the gaming and betting world. After nearly a decade of writing about slots, live casino titles, sportsbooks, esports, and video games, he knows how to separate useful detail from filler. Everything he writes is shaped by how real readers think when approaching these topics.

Working from the reader’s perspective guides his structure, pacing, and level of explanation. He lays out information in a way that feels intuitive, answering questions at the moment they arise. This mindset helps him stay grounded while still giving each subject the depth it deserves.

All of this comes together in a writing style that moves smoothly while staying clear and professional. His pages carry a steady throughline that ties every point into a single, coherent story.

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When I sit down to cover a casino or sportsbook, I start by figuring out what the reader genuinely wants to know and I build from there. I test features, study the fine print, and filter out anything that doesn’t add value. My goal is to write with clarity and flow so the information feels effortless to read and the reader walks away with real insight.

All posts from Gavin Mercer (33)

Keep’em Slot Review 2025 – Free Play Demo of the Keep’em Casino Game

Keep’em Slot Review 2025 – Free Play Demo of the Keep’em Casino Game

This Keep’em slot review looks at one of Hacksaw Gaming’s most creative releases. Starring Canny the Can and Bob the Bird, it fuses playful art with real payout potential. With 15,625 ways to win, a 96.37% RTP, and a 10,000x top prize, it’s built to keep every spin feeling lively and worthwhile.

Gavin Mercer

Forest Arrow Casino Game Review 2025 – Free Play Demo of the Forest Arrow Casino Game

Forest Arrow Casino Game Review 2025 – Free Play Demo of the Forest Arrow Casino Game

Get the full breakdown of the Forest Arrow casino game, InOut’s rapid-fire instant-win game built for players who want results now. In this review, we explore its payout structure, volatility, and gameplay modes, backed by real testing across 200+ rounds. You’ll also find expert insights, bonus comparisons, and a list of the best casinos to play the Forest Arrow casino game for free or real money.

Gavin Mercer

Free Online Sic Bo Online

Free Online Sic Bo Online

Learn everything you need to know about playing free online Sic Bo. This page covers how the game works, the different bet types and variants, and a few simple tips to help you play with more confidence before moving on to real-money tables.

Gavin Mercer

Free American Roulette Online

Free American Roulette Online

On this page, you’ll find everything you need to get started with free American Roulette online, including where to play, how it works, and tips to make the most of your spins. You’ll also see how it compares to real-money play, so you can decide what kind of experience suits you best.

Gavin Mercer

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