Andrew Wilson
![ea sports wrc ads in games](https://www.gameshub.com/wp-content/uploads/sites/5/2024/05/ea-sports-wrc.jpeg?w=310)
EA is reportedly considering ad placement in games
EA CEO Andrew Wilson has claimed teams within the company are working on "thoughtful implementations" of ads in games.
![FIFA 22](https://www.gameshub.com/wp-content/uploads/sites/5/2021/10/fifa-22.jpg?w=310)
EA CEO says generative AI will improve developer efficiency and game monetisation
EA CEO Andrew Wilson has enthused about generative AI in a recent Morgan Stanley conference.
![apex legends ea](https://www.gameshub.com/wp-content/uploads/sites/5/2022/01/apex-legends-ea.jpg?w=310)
EA CEO says games industry will benefit greatly from AI
Andrew Wilson, CEO of EA, has discussed the risks and rewards of AI in a company earnings briefing.