{"id":69960,"date":"2025-12-12T14:04:00","date_gmt":"2025-12-12T14:04:00","guid":{"rendered":"https:\/\/www.gameshub.com\/pt\/?p=69960"},"modified":"2025-12-12T13:35:05","modified_gmt":"2025-12-12T13:35:05","slug":"king-of-meat-fracasso","status":"publish","type":"post","link":"https:\/\/www.gameshub.com\/pt\/noticias\/portugal\/king-of-meat-fracasso\/","title":{"rendered":"King of Meat: O promissor jogo apoiado pela Amazon e por MrBeast falhou"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p class=\"wp-block-paragraph\">O est&uacute;dio Glowmade Games, respons&aacute;vel pelo jogo de a&ccedil;&atilde;o cooperativa King of Meat, vai despedir funcion&aacute;rios em janeiro de 2026, ap&oacute;s um lan&ccedil;amento completamente desastroso em outubro de 2025.&nbsp;<\/p><p class=\"wp-block-paragraph\">O jogo, publicado pela Amazon Games e promovido pelo popular youtuber MrBeast, conseguiu apenas algumas centenas de jogadores em simult&acirc;neo, quando o objetivo era alcan&ccedil;ar pelo menos 100 mil.&nbsp;<\/p><p class=\"wp-block-paragraph\">Este falhan&ccedil;o estrondoso mostra como at&eacute; os projetos mais bem financiados e com excelente alcan&ccedil;o medi&aacute;tico podem ficar muito longe dos objetivos anunciados.<\/p><p class=\"wp-block-paragraph\">V&aacute;rios funcion&aacute;rios da Glowmade confirmaram nas redes sociais que ser&atilde;o oferecidos despedimentos volunt&aacute;rios em janeiro de 2026, afetando cerca de uma dezena de colaboradores.&nbsp;<\/p><p class=\"wp-block-paragraph\">O processo de despedimentos coletivos iniciou-se j&aacute; em dezembro, com a administra&ccedil;&atilde;o a convidar os funcion&aacute;rios para conversas sobre sa&iacute;das volunt&aacute;rias.<\/p><h2 class=\"wp-block-heading\">Os n&uacute;meros que traduzem o fracasso de King of Meat<\/h2><p class=\"wp-block-paragraph\">Os dados que ilustram o colapso da King of Meat s&atilde;o particularmente elucidativos. O jogo foi apresentado na Gamescom 2024 e lan&ccedil;ado a 2 de outubro de 2025 para PC, PlayStation e Xbox, tratando-se de um jogo de plataformas cooperativo para at&eacute; quatro jogadores.&nbsp;<\/p><p class=\"wp-block-paragraph\">As expectativas internas eram ousadas: pelo menos 100 mil utilizadores em simult&acirc;neo. A realidade foi bem diferente.&nbsp;<\/p><p class=\"wp-block-paragraph\">Durante o fim de semana de acesso gratuito, o pico de jogadores na <a href=\"https:\/\/www.gameshub.com\/pt\/noticias\/pc-news\/atualizacao-do-steam-melhora-tudo\/\" target=\"_blank\" data-type=\"post\" data-id=\"40938\" rel=\"noreferrer noopener\">plataforma Steam<\/a> atingiu apenas 320 e, nas outras plataformas, os n&uacute;meros tamb&eacute;m foram dececionantes.<\/p><p class=\"wp-block-paragraph\">Atualmente, o jogo mal consegue manter tr&ecirc;s d&iacute;gitos de jogadores ativos. <\/p><p class=\"wp-block-paragraph\">Estes n&uacute;meros s&atilde;o especialmente reveladores se tivermos em conta que o King of Meat foi apresentado num dos maiores eventos da ind&uacute;stria e recebeu promo&ccedil;&atilde;o em larga escala da Amazon, um dos maiores conglomerados tecnol&oacute;gicos do mundo.&nbsp;<\/p><p class=\"wp-block-paragraph\">O pre&ccedil;o inicial de lan&ccedil;amento tamb&eacute;m poder&aacute; ter contribu&iacute;do para o seu fracasso: alguns relatos indicam que valor do jogo foi reduzido em 75% apenas um m&ecirc;s ap&oacute;s o lan&ccedil;amento.<\/p><h2 class=\"wp-block-heading\">O investimento milion&aacute;rio em marketing foi insuficiente<\/h2><p class=\"wp-block-paragraph\">Apesar do fracasso, a Amazon n&atilde;o poupou nos recursos para promover o jogo.&nbsp;<\/p><p class=\"wp-block-paragraph\">O est&uacute;dio investiu milh&otilde;es em marketing, incluindo um v&iacute;deo de MrBeast que alcan&ccedil;ou seis milh&otilde;es de visualiza&ccedil;&otilde;es, um trailer no Gamescom que ter&aacute; custado cerca de 500 mil d&oacute;lares, publicidade no Discord e no Prime Video, bem como transmiss&otilde;es patrocinadas no Twitch.&nbsp;<\/p><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Beat This Game, Win $250,000\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KRr0i2akDlk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><p class=\"wp-block-paragraph\">Foram at&eacute; utilizados autocarros personalizados em Londres para publicitar o t&iacute;tulo, numa manobra raramente vista no mundo dos videojogos.<\/p><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus.webp\" alt=\"king of meat publicidade autocarro\" class=\"wp-image-69966\" srcset=\"https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus.webp 1000w, https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus-300x225.webp 300w, https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus-768x576.webp 768w, https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus-398x299.webp 398w, https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus-280x210.webp 280w, https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus-310x233.webp 310w, https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus-400x300.webp 400w, https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus-612x459.webp 612w, https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus-120x89.webp 120w, https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus-266x200.webp 266w, https:\/\/www.gameshub.com\/pt\/wp-content\/uploads\/sites\/9\/2025\/12\/king-of-meat-bus-150x113.webp 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"><figcaption class=\"wp-element-caption\">Fonte: <a href=\"https:\/\/x.com\/AgencyDiva\/status\/1981306631171559725\" target=\"_blank\" rel=\"nofollow\">Diva Agency no X<\/a><\/figcaption><\/figure><p class=\"wp-block-paragraph\">No entanto, a experi&ecirc;ncia pr&aacute;tica do jogo parece ter sido o verdadeiro obst&aacute;culo.&nbsp;<\/p><p class=\"wp-block-paragraph\">Os jogadores que participaram nos testes fechados revelaram que, embora o jogo fosse visualmente atraente, oferecia pouca profundidade de jogabilidade, com mec&acirc;nicas de combate simplistas e um design de plataformas impreciso, que se tornava rapidamente cansativo.&nbsp;<\/p><p class=\"wp-block-paragraph\">O facto de se tratar de um jogo cooperativo que exigia uma compra para jogar (n&atilde;o era um jogo gratuito) tamb&eacute;m prejudicou a sua ado&ccedil;&atilde;o num mercado saturado de t&iacute;tulos similares.<\/p><h2 class=\"wp-block-heading\">A satura&ccedil;&atilde;o do mercado poder&aacute; ter sido um dos problemas<\/h2><p class=\"wp-block-paragraph\">King of Meat chegou num per&iacute;odo em que o mercado dos jogos cooperativos est&aacute; extremamente competitivo.&nbsp;<\/p><p class=\"wp-block-paragraph\">O jogo partilha semelhan&ccedil;as com o inesperado sucesso de 2020,<a href=\"https:\/\/www.fallguys.com\/pt-BR\" target=\"_blank\" rel=\"nofollow\"> Fall Guys<\/a>, sugerindo que os est&uacute;dios de produ&ccedil;&atilde;o continuam &agrave; procura do pr&oacute;ximo grande fen&oacute;meno capaz de gerar receita recorrente.&nbsp;<\/p><p class=\"wp-block-paragraph\">No entanto, este caso mostra que o marketing agressivo e as recomenda&ccedil;&otilde;es de influenciadores n&atilde;o garantem o sucesso se o produto final n&atilde;o tiver valor genu&iacute;no.<\/p><p class=\"wp-block-paragraph\">Mesmo com o apoio de uma gigante tecnol&oacute;gica como a Amazon, a Glowmade enfrentou desafios que nenhuma campanha publicit&aacute;ria conseguiu superar.&nbsp;<\/p><p class=\"wp-block-paragraph\">Trata-se de mais um exemplo da s&eacute;rie de fracassos que a Amazon Games tem vindo a enfrentar, o que refor&ccedil;a as dificuldades que as grandes empresas encontram ao tentarem estabelecer uma presen&ccedil;a significativa na ind&uacute;stria dos videojogos.<\/p><p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apesar do enorme investimento, o t\u00edtulo est\u00e1 a ser um fracasso e o est\u00fadio vai avan\u00e7ar com despedimentos.<\/p>\n","protected":false},"author":852126,"featured_media":69964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[64],"tags":[4771,4793,4801],"news-type":[],"keyword":[5094],"class_list":["post-69960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portugal","tag-jogos-para-pc","tag-jogos-para-playstation","tag-jogos-para-xbox","keyword-mrbeast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>King of Meat: O jogo apoiado pela Amazon e por MrBeast falhou<\/title>\n<meta name=\"description\" content=\"King of Meat falhou em toda a linha, apesar do apoio da Amazon e da promo\u00e7\u00e3o de MrBeast. 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