Bloomberg suggests the company will announce the existence of the device, which will most likely be named the Reality Pro, in the second quarter of the year (Spring in the Northern Hemisphere), with a planned launch in the third quarter of 2023 (Fall in the Northern Hemisphere).
The existence of such a device from the iPhone and Mac creator has long been rumoured, with job listings dating back to 2014 hinting at the company’s interest in the space. Bloomberg suggests the device has already been in development for seven years.
During this time, several other tech companies including Meta (formerly Oculus), HTC, Microsoft, PlayStation, Valve, and others have all experimented with virtual or augmented reality headsets, to varying degrees of success.
Companies like Meta have successfully evolved their headset technology to eschew wires and focus on onboard computing for standalone headsets, while companies like Valve have skewed dramatically the other way, to enhance the accuracy and fidelity of the experience. Microsoft’s AR headset, the Hololens, pivoted away from consumer use, and focused on business applications.
The Bloomberg report suggests
Augmented Reality features are already somewhat of a staple of
Apple’s Reality Pro will no doubt aim to enhance the experience of such applications dramatically. If Bloomberg‘s report proves accurate, we should hear more about the device in the coming months.