{"id":92405,"date":"2025-09-20T11:12:02","date_gmt":"2025-09-20T11:12:02","guid":{"rendered":"https:\/\/www.gameshub.com\/jp\/?p=92405"},"modified":"2026-02-27T11:12:17","modified_gmt":"2026-02-27T11:12:17","slug":"hollow-knight-silksong-sales-vs-aaa-games","status":"publish","type":"post","link":"https:\/\/www.gameshub.com\/jp\/features\/hollow-knight-silksong-sales-vs-aaa-games\/","title":{"rendered":"\u300e\u30db\u30ed\u30a6 \u30ca\u30a4\u30c8 \u30b7\u30eb\u30af \u30bd\u30f3\u30b0\u300f\u306e\u6210\u529f\u304c\u4eca\u5f8c\u306eAAA\u958b\u767a\u306b\u793a\u5506\u3059\u308b\u3053\u3068"},"content":{"rendered":"

2025年はインディーヒットの年だった。数十億ドル規模の大型デベロッパーやパブリッシャーが自らの野望と欲望に翻弄され続ける中、『ホロウ ナイト シルク ソング』のようなタイトルは、静かにゲーム界で最も重要かつ話題作の一つとなった。

何十億ドルものマーケティングキャンペーンも、派手な映画のような発表もなかった。ホロウ ナイト シルク ソングが際立ったのは、まさにそれらを必要としなかったからです。<\/p>

Team Cherryが手掛けた、現代最高のメトロイドヴァニアゲームの<\/a>一つである本作の続編は、Steamだけでわずか2週間足らずで320万本を売り上げた。これはコンソールやGame Passの売上を含まず、PCのみの数字である。

しかし、これは2025年のAAAタイトル開発にとって何を意味するのだろうか？この分野の開発者やパブリッシャーは、憤慨したり、ただただ震え上がったりする権利があるのか？アデレードの3人の開発者は、どのようにして数百万ドル規模のプロジェクトを上回る売上を達成したのだろうか？<\/p>

大ヒット映画時代のインディーの成功<\/h2>

ホロウ ナイト シルク ソングの成功は、一つのことを示した。それは、より小規模で、より親密で、そして時には簡素化された、人生の半分も費やすことのないタイトルを好むターゲット層がまだ存在するということである。天文学的な予算と果てしない開発サイクルを経たゲームは、未完成のまま市場に送り出されてきた。<\/p>

かつては大いに期待されていた『Starfield』のようなゲームでさえ、今や大々的な宣伝効果は期待されていない。

一方、本作はマーケティング戦略を刷新する必要がなかったのである。プレイヤーから絶大な人気を得た前作と、ライブサービスの約束や四半期ごとのシネマティックトレーラーといった要素がなかったことが、Team Cherryにとってまさに最高のマーケティングキャンペーンだったと言えるだろう。<\/p>

Hollow Knight の評判により、シルクソングはあらゆる店頭、ソーシャル フィード、フォーラムのトップページに躍り出た。そして、プレイヤーがようやくこのゲームを手に入れたとき、この製品が実現したことはただ一つ、約束どおりのものだった。<\/p>

ホロウナイト シルクソングの売上数<\/h2>

数字、特にホロウ ナイト シルク ソングの<\/em>数字について、視点を変えて話してみよう。<\/p>

2週間で300万本を売り上げたことで、このゲームは今年最も売れたインディーゲーム<\/a>の1つになったというだけでなく、Team Cherryのスタジオに何十年にもわたる資金を供給できたマーケティングキャンペーンを展開したAlan Wake 2やDragon Age: Veilguardと同等の発売時期の話題に上ることになった。<\/p>

さらに驚くべきは、このゲームがマイクロトランザクションやDLCロードマップ、あるいはAAAスタジオが頼りにするような企業とのタイアップなしに、いかにしてこれを成し遂げたかということである。すべての売上は、プレイヤーがゲームを信頼したからこそ購入したという、分かりやすい取引だ。AAAがデラックス版やシーズンパス、収益化のための仕掛けで売上を水増しするのとは対照的である。<\/p>

ちなみに、Ubisoftの『Star Wars Outlaws』<\/em>は、ローンチ時に複数のプラットフォームで約500万人のプレイヤーを獲得し、Game Passの支援も受けた。確かにこれは大きな数字だが、開発チームやリソースの差を考えると、劇的な数字ではない。販売本数あたりの開発コストを考慮すると、『Silksong』は<\/em>すでに今年最も収益性の高いゲームの一つかもしれない。<\/p>

AAA の未来: 巨額予算の開発者がTeam Cherryから学ぶこと<\/h2>

ホロウ ナイト シルク ソングは、プレイヤーの興味を維持するために、巨大なチーム、大掛かりなマーケティング キャンペーン、派手なトレーラーは必要ないことを証明した。 <\/p>

結局のところ、私たちは単純な生き物であり、どのゲームを買うべきかを教えてくれる YouTube チャンネルや大手メディアがなかった 90 年代から、ほとんどのゲーマーにとっての核となる魅力が大きく変わったとは思えない。<\/p>

AAA ゲームはある意味では魂を失っているかもしれない<\/a>が、一部のメディアが信じ込ませようとしているように、AAA ゲームは「死んだ」状態からは程遠い。<\/p>

シルクソングの成功は、できるだけ幅広い層にアピールするために作られたゲームではなく、愛情を込めて作られたゲームへの渇望があることを証明している。<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":852002,"featured_media":92406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[20],"tags":[2195,2196],"news-type":[],"keyword":[],"class_list":["post-92405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-pc-games","tag-video-games"],"acf":[],"yoast_head":"\n\u300e\u30db\u30ed\u30a6 \u30ca\u30a4\u30c8 \u30b7\u30eb\u30af \u30bd\u30f3\u30b0\u300f\u306e\u6210\u529f\u304c\u4eca\u5f8c\u306eAAA\u958b\u767a\u306b\u610f\u5473\u3059\u308b\u3053\u3068<\/title>\n<meta name=\"description\" content=\"\u300e\u30db\u30ed\u30a6 \u30ca\u30a4\u30c8 \u30b7\u30eb\u30af 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